Behind the scenes of production – Show your products being made and developed, or even give your audience a glimpse of a team meeting.Case studies – These can be relayed by team members, or even get some of your clients to talk about your products or services.Add some fun facts about the individual team members in to create a humorous video. Meet the team – Introduce the team in the office on video.Shot Blast Media have listed some TikTok video content ideas which could work perfectly with your brand. When they show up in unexpected but still very authentic ways, consumers will reward them.Are you wanting to get stuck in on the TikTok trend but don’t know where to start? What can your brand do that is unexpected or shows a different side than it has in any other medium? TikTok is where brands can “color outside the lines” a bit. Creating content that has tension is critical. TikTok is a place where people and brands need to entertain if they want to capture viewers’ attention. Entertain And Create Tension By ‘Coloring Outside The Lines’ It’s much easier for creators to tag businesses than provide links to them outside the platform, so begin by making sure there is a brand presence for them to connect with! When it comes to content creation, there are all sorts of options, including partnering with the creators who best understand the platform-but it all starts with joining the community. Be Present On TikTok So Users Can Tag Your Businessįirst things first: Get your brand on TikTok. Including transcription helps reinforce key points and builds another layer of engagement as consumers read along while watching. Last, make sure your video edits are quick and to the point. Second, use a story or educational content to focus on teaching people something they don’t know. First, you need a great hook or opening to keep users watching your content. The best TikTok videos for businesses have three core elements. Include Three Core Elements In Any Branded TikTok

This can be validated by browsing the Discover tab to see millions of users tapping into existing trends to achieve massive organic reach. While it might sound great to create your own trends, the vast majority of viral TikTok content reflects a new spin on an existing successful format.

Put A New Spin On Existing Formats And Trendsĭeeply understand what’s performing best with your target audience and avoid trying to reinvent the wheel. Vet the audience, vet the individual, and then focus on small tests to determine the business goal for your brand’s TikTok resources. This means that you have to trust the creator to do what they think is best for your brand. Success on TikTok relies heavily on the communities of the creators a brand engages with. Trust The Creators You Engage With To Do Right By Your Brand In other words, your brand’s content on TikTok should come across like someone talking with a friend-whereas Instagram is more like talking with a colleague, and Facebook is like speaking with your grandparents. Align Your Content With TikTok’s Psychological ProfileĪ top tip for using TikTok for business is to make certain your brand’s content is aligned with the social media’s psychological profile. Lisa Montenegro, Digital Marketing Experts - DMX Marketingħ. Look to provide your audience with content that shows the real side of your company. Simply rushing to follow each new popular trend of the moment may get views, but it won’t build your brand’s presence. TikTok thrives on genuine and relatable videos. When it comes to creating content, don’t just jump for whatever trend is being hyped at the moment. Share Content Showing The Real Side Of Your Company Whatever you develop for the platform, make sure your strategy and creative materials are on-brand and authentic. It only makes sense to develop a TikTok presence and campaigns if that’s where your audience is. TikTok has massive reach and engagement, but don’t just go on TikTok because it’s the new, shiny platform. Only Develop A TikTok Strategy If Your Audience Is There Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies.

Tik tok ideas for businesses